It’s the Fourth of July here in the US, and I’m here finishing up my list of favorite podcast episodes for June! There were some new series last month that I really enjoyed, as well as some longstanding podcasts that I’ve only now dipped into. June also had one of the biggest “gets” in the podcasting world, which you might notice in the header image, and as you scroll down!
I was listening to Gimlet Media’s newest release, Mystery Show,(1)Delightful, charming, and funny! when an ad for KIND bars came on in the middle. These are the snacks with the sleek packaging and vibrant colors that I think taste pretty good! The advertisement revolved around the host, Starlee Kine, listing off one of their all-“pronounceable” ingredients each episode going forward.
This branding disappointed me. When I go on KIND’s website, I see they’ve even trademarked the phrase, “ingredients you can see & pronounce®“. They also say this:
“We believe if you can’t pronounce an ingredient, it shouldn’t go into your body.”
That’s the same line we hear from the Food Babe, who is at least getting her necessary volume of backlash. It’s pandering to naturalism, preying on fears of “scary” substances just because they have scientific names. It supports the trend of misinformation and misunderstanding of what goes in our food and its safety.